Why on earth would you want to sit down for 30 minutes and write an article that gives away valuable information that you could get paid for?

That sounds absolutely crazy!

Actually, it’s crazy to think that you’re LOSING money by writing articles that provide value.

Let me explain…

Most Business Owners and Entrepreneurs realize that they need to explain the products and services that they offer, so they’re willing to pitch the product and attempt to sell the features to the prospective buyer.

But then there’s those who go above and beyond to explain the benefits of having the product or service and will educate that person from the ground up. They’re the types who spend more time than most, and they’re also the types who make more sales.

Most “article directories” want you to write content that brings them traffic and they’re OK with their authors submitting nonsensical sales pitches. In fact, most encourage it. That’s a waste of time.

Also, most “article marketing” courses that you will find are all about aiming for SEO benefits only. They’ll teach you to find good keywords that get a lot of traffic and explain to you that you’ll need 450-700 words for your article. That’s great if you’re submitting to low-quality directories and you’re willing to take that risk.

When you go out and write articles you should be focusing on educating people about something, rather than pitching them on the idea of buying from you or clicking your link.

Sure, you’ll need to get traffic to your articles, but that’s where we come in. Our platform is growing rapidly and we get plenty of views to the articles. As long as you’re submitting articles that provide valuable information about a subject that others will find useful, you will get PLENTY of targeted traffic.

Think about that last sentence. No, you probably won’t get 1,300 views to your article. No, you may not get 500 clicks to your website because you fooled them into believing your link was important in your “author box.”

What you will get is TARGETED TRAFFIC. Real people who are looking for real solutions.

This is what I feel sets us apart from the competition. We’re not going to give you cool advice that will show you how we rank #1 for some long-tail, useless keyword and how you can take advantage of the system. What’s the point? Who is the buyer there and is the article really going to convert  those users into sales?

I highly doubt it.

I will promise you that, as long as you’re writing articles that are of value to the reader, you will get plenty of targeted traffic that are real, potential buyers that you would otherwise pay a lot of money for.

These are high quality leads going to your website, all because you wrote high quality, informative content that wasn’t selling them on anything, just informing them.

The key here is to not sell and to not market your company. It’s to market and brand yourself as an Authority in your field/niche/market/whatever. Even if you currently work for another company, but have an idea that you would like to turn into a business, you can create your own brand with “article marketing.”

Again, you do this by helping the reader, just as you would if they walked into your store. You’re simply helping them find the right solution for their problem, but you’re not pushing them into buying. Pushy sales tactics don’t work online anyway.

Educating a person with questions or finding a solution to their problems = awesome marketing. It’s UNMarketing, if that even exists. You’re building rapport through content and making the reader trust you.

Give this a shot and you’ll see that it’s not some random theory, this is what will separate you from your competition!